Meet the FSA.

Anthony Hill


Anthony’s experience spans 16 years working within the funeral industry. During his time he has benefited from a large customer base of trusted relationships, supplying premium willow coffins and products under Somerset Willow England.

He has observed many aspects of the industry including; UK and international trade fairs, the operations of crematoria, developed industry suited products and adapted his own company’s best practices to suit the needs of customers.

Throughout his journey, he has enjoyed collaborating with other manufacturers and suppliers for the good of the industry.

In the future, he looks forward to providing support to the FSA in its endeavour to work with a broader audience, to adapt and bring change where necessary.

Jade Wilcox

Vice President

Daughter of Paul Wilcox and granddaughter of the company founders Bill & May Wilcox is Managing Director of the 70 year old automotive coachbuilding business, Wilcox Limousines.

“It’s a privilege and honour to be part of the family team managing the business, this is an industry I’ve grown up around my whole life. I’ve enjoyed in the past being a funeral director giving me a greater understanding of our customers’ requirements. We’re investing heavily in training and development, focusing on diversity and different understandings and perspectives.” 

Jade lives in Oxfordshire and when not working is busy raising 3 children with her husband Tatum. “Juggling family life whilst running a business is always going to be a delicate balance, however I’m lucky enough to do this with my family, including my father and sister, and many of our employees are like family” 

David Fry

Second Vice President

David started working for the family business in 2003, as National Sales Manager, a role in which he travels the length and breadth of the UK, meeting funeral directors and establishing, building and maintaining relationships with businesses of all sizes.

David’s late cousin, Bill Fry, is a former Chairman of the FFMA, and by becoming involved in the FSA on a national level David is following in his footsteps and is honoured to have been elected as Second Vice President.

David lives in Coventry with his fiancee Lisa, loves spending time with his grandaughter and is a keen Leicester Tigers fan,

Philip Halliday

Immediate Past President

Phil has been a Director at Wirral-based family firm Halliday Funeral Supplies Ltd since 1990.

A Politics & History graduate from the University of Newcastle upon Tyne, Phil achieved his Master Degree (MBA) in 1997.

Phil has been instrumental in attaining FSC certification for the Company, as well as Living Wage Employer status.

Most recently he has been fully engaged with related acquisition, a process which is on-going.

Married with three stepdaughters, Phil spends any spare time travelling the globe……or taking the grandkids to the caravan in Snowdonia.

Alun Tucker

Chief Executive

Funeral Suppliers’ Association is headed by Alun Tucker, a funeral professional with over 50 years’ experience.

With a proven track record in business management at a senior level, Alun has served as President of the National Society of Allied and Independent Funeral Directors on two occasions.

Alun was appointed Chief Executive of the Funeral Furnishing Manufacturers’ Association (FFMA) in October 2018, where he is responsible for the day-to-day running of the organisation, including managing its finances, administering the Coffin and Casket Certification scheme and keeping members up-to-date with the association’s work, to name but a few areas of focus.

Due the wide variety of services provided by its members Alun has overseen the rebrand from FFMA to Funeral Suppliers’ Association (FSA) and looks forward to developing the work of the FSA.